Archive for November, 2008

Got an email from my good friend and expert collectibles appraiser Brian Kathenes (www.BestTeamTips.com). Brian’s son Tyler just became an Eagle Scout.

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As often as possible, before I do a worldwide distribution of my press releases, I test it on a smaller level. I want to be sure that when the release goes worldwide it gets the greatest response possible.

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Your headline is the most important part of your press release, regardless of whether you’re going to use online or offline distribution for your release.

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I just received the email below from a subscriber. I changed the names to protect the guilty.

Read every word of the email and every word of my reply. It’s critical to your business survival:

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