Archive for October, 2008

So many people try to write press releases without understanding what each part of the release is for. And almost no one knows which is the most important part.

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Bad News Can Be Good Publicity

October 7th, 2008

All around you you’re hearing the incessant whining about how bad things are and how they’re going to get worse. I agree. They are bad and they are going to get worse. But if you’re prepared, if you’ve learned how to respond in times like this, you’re going to thrive. In fact, you’re going to see that this is going to be one of the greatest periods of opportunity in your life.

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Are we in a recession? Probably. Will we go into a depression? Maybe. If you’re in the majority who’s anxious about either prospect, you’re not prepared and you can’t recognize opportunity. You will suffer because of that.

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