Every single day I’ve been here at the NY State Fair this week I’ve spotted free publicity lessons and press release ideas that every one of you can put to use immediately.  Let’s get to today’s lesson.

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I was walking through the NY State Fair yesterday and noticed that once again, one of the most common things being sold here is beer.  It’s all over the place. They’re all selling the same beer at the same price.

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You have a good story idea.  You want to get publicity.  But the deadline is only hours or days away.  Or maybe the event you want to get publicity about has already passed.  Seems impossible.  It’s not.  Here’s how to do it….

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Do you know the difference between tactics and strategies?

Very simply, tactics are actions, strategies are plans.

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“Publicity experts” seem to be coming out of the woodwork.  On discussion boards and in forums you’ll find people spouting on about the rules of publicity.  So how do you pick out the quality information from the bogus?  It’s easy.

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