You can also be more precise by adding tracking codes to the web pages you send people to. So for each interview you do, you have a separate tracking code.

There are lots of ways to tag and track responses,but keep things as simple as you can because you can get lost in technology and miss the publicity oppotunities.

Some people suggestion using a different URL, phone number, Suite # in an address, or some such thing. Is this what you do, or do you have a different way to track separate publicity events (articles, interviews, etc.)?

One question I have is how do you get a reporter to include your contact info when they include a quote from you? I always give reporters my contact info, but it seems like a good part of the time when they use my quote, they do not include any of my contact information. Is there a strategy for getting reporters to include your contact information when they use your quote for a story they are working on?

Thanks!

Peter

I appreciate your telling us that exposure without sales is not worth anything. My question is how you track what radio show or news article results in sales, especially if you are doing multiple interviews or articles at the same time?

Thanks for your response.
Ed