Archive for February, 2008

Do you have an assistant?  If not, I guarantee you will never reach the level of success you deserve.  It’s just not possible.  Here’s why…

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I sure wish I could take credit for that brilliant quote, but I can’t.  It comes from Al Ries and Jack Trout, authors of several popular marketing books.

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The Myth of Overwhelm

February 24th, 2008

There is a response to one of my earlier posting in which the person mentions “overwhelm”.  I’m glad that term came up.  Let’s take a look at it.

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So you got part 1 of my success formula – take massive action.

And part 2 – focus like a laser beam.

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In my last posting, I told you one thing I do that is partly responsible for my success.   I take fast, massive action.   But there are two more parts to this success formula.

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I just posted my last entry to this blog a few minutes ago. Then I checked the news headlines for this morning and I had to post this entry right now. Here’s why…

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Just about every business owner lusts after a full page story about themselves and their business in the newspaper.  Or an hour on a radio or TV show, featuring them and their business.  But very few business owners accomplish this, even though it’s fairly easy.  Why?

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So you don’t think you have anything that would be interesting to the media?  Nothing reporters would want to talk to you about?  Nothing that would be interesting enough to get you some publicity?  I just got back from Las Vegas and, based on something I saw, I may be able to change your mind.

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Only a very small percentage of people will be called up to the “big leagues”. Will you be one of them? Will you know how to recognize the call and how to act on it?

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I’m sure sorry, but I have no idea who Mike Silver is.  But he did something today that can have a huge impact on publicity you get for your business.

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