Heath Ledger’s Publicity Lesson - Part 2
January 25th, 2008
Heath Ledger, Anna Nicole Smith, Paris Hilton - they are all harbingers of the massive shift from a credential society to celebrity society.
I’ve given you my thoughts on this shift - exactly what’s happening, how it affects you, what to do, how to maximize the opportunity, etc.
I’d like to know what you think.
At the bottom of this posting you’re able to leave a reply.
Let me know your thoughts about this shift. Do you think it’s good news; bad news? How are you going to deal with it? Be specific.
See you next time.
2 Responses to “Heath Ledger’s Publicity Lesson - Part 2”
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See also:
- And Yet Another Great Press Release Headline (November 14th, 2008)
- Here’s a Great Way to Test Your Press Releases (November 13th, 2008)
- Here Are Some Great Press Release Headlines (November 12th, 2008)
- Are You A Victim Of This Publicity Disaster? (November 3rd, 2008)
- Do You Know the Most Important Part of a Press Release? (October 9th, 2008)
January 25th, 2008 at 9:06 pm
But don’t we, who are professionals, entrepreneurs, at least start out as “credentials” and then hopefully become celebrities?
However, this is good news if we manage to become celebrities and more successful, of course!
January 26th, 2008 at 2:45 pm
Paul,
Here’s an interesting result I had with this “celebrity vs credential” thing:
Last year I wrote a book about dogs. I have zero hard credentials about dogs, training, veterinary medicine, grooming, etc (I didn’t even own a dog at the time).
My only credentials were I have owned dogs off and on throughout my life, had learned some things about dog training and health along the way, and wrote them down in a book.
Yet, every time I was on the radio, I was held up and called “an expert” by the radio people.
It didn’t matter that some of the reporters hadn’t even read the book or that all they had to go on was my press release (as well as the things I said when they called that you teach to say in your course).
It’s instant credibility and celebrity status amongst those that hear your interviews.
And I just don’t think any amount of “killer copy” or marketing can do that.
It’s like you tell us, as long as someone is knowledgeable about their topic and has good info to share, it totally evens out the playing field and lets you compete against anyone else in the market.
Anyway, just my 2 cents.
Ben