Archive for January, 2008
Taking The Long View With Your Press Releases And Publicity Campaigns
January 28th, 2008
I just got off the phone with a consulting client. We were talking about a huge publicity opportunity he thought he had. I didn’t agree and I was able to persuade him in a different direction.
Heath Ledger’s Publicity Lesson - Part 2
January 25th, 2008
Heath Ledger, Anna Nicole Smith, Paris Hilton - they are all harbingers of the massive shift from a credential society to celebrity society.
Heath Ledger’s Publicity Lesson
January 25th, 2008
I’ll be straight up about it - I’m not a big movie fan. The last movie I saw in a theatre was Chicken Run - and that gave me nightmares, so I haven’t been back since. (Yes, I am a sensitive little hothouse flower, aren’t I?)
As the Stock Market Falls, Your Publicity Opportunities Rise
January 23rd, 2008
It’s no secret that the financial markets in the US and around the world have taken a beating. As I write this, 5 minutes before the US stock market is to open, indications are that the beating will continue.
Fatal publicity mistake #4
January 13th, 2008
When I do coaching calls or consultations, people often ask me when is the best time to do interviews.
A hot breaking publicity opportunity for many of you
January 9th, 2008
I was just on Yahoo News a few minutes ago and saw a story, just released this morning, saying that the United States now ranks last in health care among industrialized nations.
Do you know the most important part of a press release?
January 8th, 2008
As each day passes, publicity is becoming more important - in fact, mandatory - as a marketing tool.
Free Publicity Coaching Call Tomorrow (Monday)
January 6th, 2008
My monthly publicity coaching call - “How to Instantly Write Profit-Producing Headlines” - will be tomorrow night (Monday). All the information you’ll need to get on the call is on the yellow insert that came with the December newsletter.
My shameful confession
January 5th, 2008
I’ve always been a Mac guy…
Where to find contact information for reporters, talk show hosts, etc.
January 3rd, 2008
Many of you have been asking where you can find contact information (name, address, phone, fax, email, etc.) for talk shows hosts, reporters, producers, etc.
