Archive for January, 2008

I just got off the phone with a consulting client.  We were talking about a huge publicity opportunity he thought he had.  I didn’t agree and I was able to persuade him in a different direction.

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Heath Ledger, Anna Nicole Smith, Paris Hilton – they are all harbingers of the massive shift from a credential society to celebrity society.

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I’ll be straight up about it – I’m not a big movie fan. The last movie I saw in a theatre was Chicken Run – and that gave me nightmares, so I haven’t been back since. (Yes, I am a sensitive little hothouse flower, aren’t I?)

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It’s no secret that the financial markets in the US and around the world have taken a beating.  As I write this, 5 minutes before the US stock market is to open, indications are that the beating will continue.

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Fatal publicity mistake #4

January 13th, 2008

When I do coaching calls or consultations, people often ask me when is the best time to do interviews.

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I was just on Yahoo News a few minutes ago and saw a story, just released this morning, saying that the United States now ranks last in health care among industrialized nations.

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As each day passes, publicity is becoming more important – in fact, mandatory – as a marketing tool.

Used to be that publicity was an adjunct – the typical red-headed stepchild of marketing.

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My monthly publicity coaching call – “How to Instantly Write Profit-Producing Headlines” – will be tomorrow night (Monday).  All the information you’ll need to get on the call is on the yellow insert that came with the December newsletter.

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My shameful confession

January 5th, 2008

I’ve always been a Mac guy…

ever since Apple released the first Mac decades ago.

I love the sleek lines of my Mac

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Many of you have been asking where you can find contact information (name, address, phone, fax, email, etc.) for talk shows hosts, reporters, producers, etc.

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