Archive for December, 2007

No, it wasn’t the stock market.

Nope, not gold either.

Nah, it had nothing to do with real estate.

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Fatal Publicity Mistake #3

December 27th, 2007

Many people don’t try to get publicity for their business because they’re afraid they’ll get nervous during the interviews.

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What a great quote!

December 26th, 2007

I was just flipping through some reading this morning and this quote struck me:

“The majority of people worry about the afterlife, when they aren’t even living this one.”

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I was just scanning the news when a headline grabbed my attention and made me laugh so hard my dogs looked at me to see that everything was OK. Here’s the headline:

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I’m back.

Just a few minutes after my last post I went to MSN news.  I wanted to check on the important happenings around the world.

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To continue my story from a few days ago about Time magazine’s brilliant publicity strategy…

After going though the entire magazine and seeing plenty of great publicity strategies, the best came on the last page.  There I found an essay titled “The Power of 10″.

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For weeks I’ve been talking about the value of you using publicity to get celebrity status.

I’ve told you that if you don’t work on getting your own celebrity status, you’ll lose out to a competitor who does.

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Have you seen the December 24 issue of Time? If not, be sure to get a copy. It’s one huge publicity lesson.

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Fatal Publicity Mistake #2

December 16th, 2007

How many times have you been told – or have you read – that once you send out your press releases, be sure to follow up with the reporters by calling them? I see that mentioned in just about all of the $20 books on publicity you’ll find in the bookstores and libraries.

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Marketing Moron of the Day

December 14th, 2007

Sometimes my posts on this blog will stray from the topic of publicity. These strayings, though, will be important to your success.

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