Archive for November, 2007

The puppy on my desk

November 29th, 2007


I just sent out the latest issue of my publicity ezine. At the end of the issue I mentioned that I have a sick, 8-week-old puppy wrapped in my fleece sweatpants, sitting on my desk like a little ornament.

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The problem with B-to-B

November 29th, 2007

You probably have heard the terms B-to-B (business-to-business) and B-to-C (business-to-consumer). People talk about them like they are very different. Some people say “I’m in a B-to-B business”.

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My annual Turkey Shoot is done

November 25th, 2007

Thanksgiving is over. Hope yours was as good as mine.

Lots of friends and family. Loads of laughs. Plenty of food. A pile of delicious leftovers.

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I hope you’re having a good Thanksgiving. Dinner is still a little while off for me, so I’ve got some time to talk with you.

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One of my great frustrations is that only a tiny percentage of business owners – as well as non-business owners for that matter – clearly understand how important publicity is, not only to their businesses, but also to their lives.

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Just as I finished the last post, I saw a sizzlingly hot, major news story. It’s a story that could have a huge impact on your life. This story is so important, it’s at the very top of Yahoo News. It’s the featured story at the very, very top of the page.

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We left off talking about how celebrity status has more of an impact on most people than credentials do.

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Throughout civilization we have been a credential society.

By that I mean that whenever we chose someone to deal with – for example a physician, accountant, financial planner, etc. – we would look at their credentials. Do they have the appropriate licenses, where did they go to school, were they at the top of their class, have they won awards, etc.?

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A Story Handed To You On A Plate

November 13th, 2007

A news story just came out about how Britney Spears is making $700,000 A MONTH (!) and is not saving a cent.

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It sure didn’t take long for me to find a story to write about here. And one that teaches an incredibly powerful lesson about free publicity.

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