Archive for November, 2007
The puppy on my desk
November 29th, 2007
I just sent out the latest issue of my publicity ezine. At the end of the issue I mentioned that I have a sick, 8-week-old puppy wrapped in my fleece sweatpants, sitting on my desk like a little ornament.
The problem with B-to-B
November 29th, 2007
You probably have heard the terms B-to-B (business-to-business) and B-to-C (business-to-consumer). People talk about them like they are very different. Some people say “I’m in a B-to-B business”.
My annual Turkey Shoot is done
November 25th, 2007
Thanksgiving is over. Hope yours was as good as mine.
Lots of friends and family. Loads of laughs. Plenty of food. A pile of delicious leftovers.
The publicity book you’ve got to read or suffer the consequences
November 22nd, 2007
I hope you’re having a good Thanksgiving. Dinner is still a little while off for me, so I’ve got some time to talk with you.
How to Become a Celebrity, Instantly
November 19th, 2007
One of my great frustrations is that only a tiny percentage of business owners - as well as non-business owners for that matter - clearly understand how important publicity is, not only to their businesses, but also to their lives.
Hold The Presses - A Hot Breaking News Story!
November 17th, 2007
Just as I finished the last post, I saw a sizzlingly hot, major news story. It’s a story that could have a huge impact on your life. This story is so important, it’s at the very top of Yahoo News. It’s the featured story at the very, very top of the page.
Credential Society vs. Celebrity Society - Part 2
November 17th, 2007
We left off talking about how celebrity status has more of an impact on most people than credentials do.
Credential Society vs. Celebrity Society
November 15th, 2007
Throughout civilization we have been a credential society.
By that I mean that whenever we chose someone to deal with - for example a physician, accountant, financial planner, etc. - we would look at their credentials. Do they have the appropriate licenses, where did they go to school, were they at the top of their class, have they won awards, etc.?
A Story Handed To You On A Plate
November 13th, 2007
A news story just came out about how Britney Spears is making $700,000 A MONTH (!) and is not saving a cent.
Emotional Response vs. Reality Response
November 13th, 2007
It sure didn’t take long for me to find a story to write about here. And one that teaches an incredibly powerful lesson about free publicity.
