A while back one of my publicity students named Sam scored an interview on one of the biggest national radio shows in the US. (In fact, he was the second of my students to get interviewed on this show within a few weeks. That’s a major hit!)
Mary and I have been together for 20 years. In that time she’s become intimately familiar with my publicity system.
In my last two posts I gave you two reasons your press release gets trashed by the media people.
And now, the third reason so many press releases are tossed out instead of placed on the editor’s desk…
In the last post I told you about the first reason press releases get tossed in the trash. Let’s move on to the second reason.
Many people have excellent stories, but they never get picked up by the media. There are three main reasons for this. Today we’ll look at the first reason. We’ll cover the other two posts.
Would you like a free copy of my confidential directory of free and paid press release distribution services?
The most important part of any press release is the headline. The headline has one job – and one job only… to grab the attention of the reader and force them to keep reading your press release.
Most people think the only thing they need to get interviews with reporters is a press release.
Dead wrong!!! There’s more that’s needed.
The whole purpose of all the tips I give you on how to get publicity is for you to be interviewed by media people, both online and offline.
One of the most common problems people have when they want to write a press release is coming up with story ideas.
