I was walking through the New York State Fair on Labor Day. People from the large daily newspaper in the area were giving away free copies of the paper.  It was mighty thin.  The newspaper on Labor Day is always mighty thin.  So is the paper on Christmas and New Years Day.

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Don’t waste time with people who don’t want to do business with you.

 

Don’t waste time with reporters who don’t want you when you are going after publicity.

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During one of my trips to the NY State Fair, I came up with a bunch of great publicity ideas.

 

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One of the most important lessons I teach in my publicity kit is how to get multiple publicity opportunities from what appears to be just one story.  The New York State Fair is a terrific, and easy to understand, example of this.

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People’s obsessive demand for total safety and security gets under my skin. I’m baffled.  Don’t people realize that the more security they demand the less security they will really have?

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At a recent seminar someone suggested that I’m successful because of my publicity system and my Brooklyn Bridge adventure.  He then went on to explain that my success was due to the luck of my Brooklyn Bridge story.

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I recently spoke at a seminar for tax professionals.  One woman in the audience told me that she sent press releases out to the media all throughout the year, but media people only called for interviews right before April 15.  She asked what the problem was.

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When I give my publicity talk at seminars around the country I always give examples of how my publicity system can help not only your business life but also your personal life.

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Some of you may not be taking advantage of the publicity opportunities available to you because you’re nervous about doing the interviews.

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I’ve always been fascinated by people who get publicity simply by renaming something that’s very common.

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