In my last post I gave you detailed instructions on how to get Valentine’s Day publicity for your business.
The holidays are over and Valentine’s Day is on the horizon. Time to tie your business into Valentine’s Day and get your share of the free publicity that’s available.
“What’s the difference between publicity and advertising?”
Superb question! Publicity and advertising are worlds apart. Before you start any media campaign, you’ve got to understand this difference.
In a recent posting I was talking about using pseudonyms (pen names), or no name at all, when sending out your press releases. I received quite a few responses to that issue. So here’s some more information on the subject –
Got an email from my long time subscriber/member Dr. Barry Lycka. Dr. Lycka is a cosmetic surgeon and a relentless marketer. He doesn’t talk about what he’s going to do – he does it.
I just got back from our tiny post office in our tiny town. Posted on the community bulletin board was a flyer announcing a contest.
I’m back to work after spending 12 glorious days at the NY State Fair – a high point of every year for me.
I have no idea whether we’re in a second recession, about to go into one or coming out of one. And neither do the economists or anyone else for that matter.
Last time I told you about “The Halo Effect” and the incredible power it can have. This time I want to give you an example of that astonishing power.
Last time I mentioned the “halo effect”. Several readers asked what that means.
The halo effect is one of the most powerful benefits of getting publicity. I’ll demonstrate this by comparing advertising and publicity.
